At first glance it looks just like any other blue, ribbed, roll neck sweater. Well, look again. To start with it's dyed with indigo. As you may know indigo is the living color, it will bleed and fade with wear and wash. The knit is made with a technique called full cardigan stitch. It looks like a rib but give a fuller knit with more distinct wales. This structure will play an important role in a process where the indigo will rub off at the top of the wales and linger in the between. Just like with dry denim it will get more beautiful with time. And don't forget, the cotton used for the yarn is organic.